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View Full Version : cool accord wagon commercial "COG"


Jay Jay
04-03-2003, 01:51 PM
as the title says
right click and save target as (http://194.29.64.17/thecog/cog.mov)

knockoff
04-03-2003, 05:58 PM
WOW :shock:

that was the coolest commercial i have ever seen... thanks Justin!! :thumbs up:

Reminds me of that board game..... Rat Trap!!! or something like that!!!

COOL. :D :D :D

knockoff
04-03-2003, 06:02 PM
does anyone know what song that is that starts to play at the end of the commercial?????

Jay Jay
04-03-2003, 08:54 PM
Originally posted by "position..eh"

WOW :shock:

that was the coolest commercial i have ever seen... thanks Justin!! :thumbs up:

Reminds me of that board game..... Rat Trap!!! or something like that!!!

COOL. :D :D :D

haha, yeah rat trap was the shit :P I'm pretty sure the song is "rapper's delight"

SickCiViC
04-04-2003, 12:18 AM
ahhhhh, right side drive accord wagon.... ownage!

Originally posted by "admin"

WOW :shock:

that was the coolest commercial i have ever seen... thanks Justin!! :thumbs up:

Reminds me of that board game..... Rat Trap!!! or something like that!!!

COOL. :D :D :D

haha, yeah rat trap was the :P I'm pretty sure the song is "rapper's delight"

dont u guys mean "mouse trap"? :D i still have my game in the closet somewhere. i used to set it up just to set it off. :P

Myogi_Nightkid
04-30-2003, 02:40 PM
This concept is amazing! So is the cost of the production.

TV VIEWERS have been left stunned by Honda's astonishing new advert. Shot in real time, it shows a transmission ball bearing setting 84 other pieces of equipment in motion across a floor.

It's a mechanical domino effect - or a hi-tech version of the old board game Mousetrap. And the 750,000 two minute ad - called Cog - took eight men nearly five months to prepare.At one point, three tyres roll uphill because inside they have been weighted with bolts and screws. Later, a set of windscreen wiper blade helicopter through the air, suspended from a line of metal twine.

It all ends with the electronic door locks activated as a complete Honda rolls off the stand. The advert was shown for the first time last week and has already become a firm favourite with viewers.

It was filmed on an industrial estate outside Paris. The final shoot lasted four days and nights and ran to an incredible 606 takes until the makers were satisfied that everything was perfect. Even if one item was just a sixteenth of an inch off, a take would be ruined.Film assistants had to tiptoe round the set so as not to disturb the feather- sensitive superstructure of the arranged metalwork. The slightest tremor could have undone hours of work.

The full advert is divided in two - because the studio couldn't fit in all the kit at once. Just one second of computer generation is used to link the two halves - when an exhaust pipe rolls across the floor.

A Honda spokesman said: "Filming it was a real pain. But we believe the results are outstanding and something very different.

"We're really pleased with it."

To make it all short, just click on the link and see for yourself:
http://www.honda.co.uk/newcars/accord300k.html

imazn
04-30-2003, 02:47 PM
i think this already got posted up before.

and plus you ruined the whole thing with all that info!

Myogi_Nightkid
04-30-2003, 04:23 PM
bastard! :D the info came from an advert review board from UK

Si_Racer13
05-01-2003, 06:31 PM
sweet!

M706
05-31-2003, 06:06 PM
werd

http://home.attbi.com/~bernhard36/honda-ad.html

M706
05-31-2003, 06:07 PM
nevermind...just realized it's already posted...

terceltyler
05-31-2003, 06:11 PM
yea but its still a sweet comercial

tnk
06-11-2003, 05:31 PM
truly bad ass

Je
06-11-2003, 08:42 PM
it gets to fake toward the end

The Civic
06-11-2003, 10:26 PM
It may look fake but they did the whole thing in real action. No computer effects or anything. Here's an article about it:

http://www.dailytelegraph.co.uk/news/main.jhtml?xml=/news/2003/04/13/nhonda13.xml&sSheet=/news/2003/04/13/ixhome.html

Till L8er,
Ken

Seb-civic
01-15-2004, 05:55 PM
I know this is an add for the accord, but thought it was awesome. Not sure if this a repost or not, tried searching but didnt find it.

There are no computer graphics in the entire thing and all done in real time.

Cog (http://myweb.cableone.net/gryphon/honda.html)

GOOSE
01-15-2004, 06:24 PM
yeah its cool i never get tired of seeing it :D

imracin101
01-15-2004, 08:04 PM
that was a bit confusing.

baby99si
01-15-2004, 09:02 PM
are you sureeee not computer graphics either way that was damn cool

racecarl
01-15-2004, 09:16 PM
holy moly!!!!! :shock:

JayVee
01-15-2004, 09:18 PM
yeah it's a repost but it's still always cool looking at it, supposably it took over 600 takes to get it right.

baby99si
01-15-2004, 09:20 PM
Damn i would hate to be the guy haveing to set that up after it didnt work

Koda
01-15-2004, 11:28 PM
damn this has been posted like a grip of times now
o well still coo to watch

djszewc
01-15-2004, 11:39 PM
repost but its a cool vid

Rick James
01-15-2004, 11:41 PM
awsome vid.
wish they would make like one for the civic

CivicEX13
01-15-2004, 11:47 PM
thats cool

Jezek
02-05-2004, 10:12 PM
Well...if this is a repost, I am sorry, but I find this commercial VERY amusing...dAmN...

http://www.beam.tv/beamreels/reel_player.php?ioznkmwklwtd*

bhacker9
02-05-2004, 10:18 PM
thats sweet

djnoodle
02-05-2004, 10:56 PM
sorry to say, this is a REPOST from about 4 years ago, good video the first couple times though, glad you enjoyed it.

Sound Streamin'
02-05-2004, 11:03 PM
Im not goign to watch it, because Im sure it's the one with the Golberg machine that everyones seen about 100 times. Even tho it is cool.

Jezek
02-05-2004, 11:05 PM
My b... :( I never saw, thought it was cool...

Handlebars
02-05-2004, 11:26 PM
yea.. and its all real. no camera tricks, cg, etc. took em 3000 something takes to get it all to work out. i gotta give mad props to em..

Rick James
02-05-2004, 11:35 PM
Originally posted by handlebarsfsr
yea.. and its all real. no camera tricks, cg, etc. took em 3000 something takes to get it all to work out. i gotta give mad props to em..
i heard like 650 not 3000

MR99civicex
02-06-2004, 02:27 PM
Yeah I saw that before, but still a nice vid

DelSho
04-27-2004, 09:45 PM
http://www.daboyz.org/honda/

There are no computer graphics or digital tricks in
the film. Everything you see really happened in real
time exactly as you see it.

The film took 606 takes.

On the first 605 takes, something, usually very minor,
didn't work. They would then have to set the whole
thing up again.

The film cost six million dollars and took three
months to complete, including a full engineering
sequence.

In addition, it's two minutes long so every time Honda
airs the film on British television, they're shelling
out enough dough to keep any one of us in clover for a
lifetime.

However, it is fast becoming the most down loaded
advertisement in Internet history. Honda executives
figure the ad will soon pay for itself simply in
"free" viewings (Honda isn't paying a dime to have you watch
this commercial!).

When the ad was pitched to senior executives, they
signed off on it immediately without any
hesitation-including the costs.

There are six and only six handmade Accords in the
world. To the horror of Honda engineers, the filmmakers
disassembled two of them to make the film. Everything
you see in the film (aside from the walls,floor, ramp,
and complete Honda Accord) are parts from those two
cars.

When the ad was shown to Honda executives, they liked
it and commented on how amazing computer graphics have
gotten. They fell off their chairs when they found out
it was for real.

Rick James
04-27-2004, 09:48 PM
reposted about 10 times. its a great commercial though

stealthy
04-27-2004, 10:16 PM
thats......amazing.....

mugen_tuned
04-27-2004, 10:20 PM
got its beautiful!!!

$lick Rick
04-27-2004, 10:20 PM
i saw it a few days ago, pretty nifty... but a complete waste of money. it woulda been cheaper to go CGI and it would looked about the same

joe7987
04-27-2004, 10:27 PM
Repost.. but amazing nonetheless

Going-West
04-27-2004, 10:35 PM
i dont see how thats real, cuz the wheels are move up the ramp, then speed up for some reason....and the very first scene the gear rolling doesnt look real. but if it is real....damn thats paitence.

loccusst
04-27-2004, 10:38 PM
Not the first time I have seen this but I have always heard it was real.

Going-West
04-27-2004, 10:38 PM
i dont really like the wagon accord, but i love the new model accords. 240hp v6 is pretty nice.

SUSPEK
04-28-2004, 10:34 AM
i dont see how this is real....look at the part where the cylinder is rolling on the piece of wood and then through the glass window that goes down through the wood.....

RSX-Sboi
04-28-2004, 02:29 PM
i agree, i dont think its real. theres a few parts in there where the laws of physics are defied. did they go to gravity and give it a part of the 6 mil and say "hey stop what your doing so we can film this commercial."? i do belive that most of it is real, but as far as the "no computer graphics or digital tricks" goes i seriously doubt it. unless they tilted the whole set to make the wheels go up the ramp, but then everything else would fall over.

Rick James
04-28-2004, 02:31 PM
it is real. there waas a video on the honda euro site when the commercial came out that showed them making the commercail and all the mistakes

Rick James
04-28-2004, 02:34 PM
http://multimedia.honda-eu.com/multimedia/video/clips/cars/thecog.zip
watch that version. its the actuall video not a flash version and it looks more real

Je
04-28-2004, 02:42 PM
ive seen that so many times, but i could watch it 1000 more

ocbasbalburg
04-28-2004, 02:49 PM
That would have been sweet to see first hand. Just think how excited everyone was when it finally worked. Over 600 times... I would have given up at about 10 times. haha

Je
04-28-2004, 02:50 PM
I dont understand how the wheels were going UP the ramp?!?!?

Bull
04-28-2004, 03:11 PM
they probably put wieghts inside the rim so when they got hit the weights forced them up enough to hit the next.

Fawks
04-28-2004, 04:09 PM
This video is so good, it ought to be a sticky thread. Also, it does look like they put weights in the tires to get 'em to roll uphill.

latinochino
04-28-2004, 04:38 PM
this was really cool

islander27
04-29-2004, 05:37 PM
that video is freakin awesome.... :shock: :shock: :shock: :shock:

Tommy Pickles
04-30-2004, 06:34 PM
That's a pretty tight video! *Props*

NOFX
08-02-2004, 05:28 AM
I found this info on the commercial and thought I would share since soem of this hasn't yet been said:

"There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. The film cost six million dollars and took three months to complete, including a full engineering [of] the sequence. In addition, it's two minutes long, so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free" viewings (Honda isn't paying a dime to have you watch this commercial!) When the ad was pitched to senior executives, they signed off on it immediately without any hesitation, including the costs.

There are six and only six handmade Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make this film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars. The voice-over is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real.

Oh! And about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial. Just one second of computer generation is used to link the two halves when an exhaust pipe rolls across the floor.

At one point, three tires roll uphill because inside they have been weighted with bolts and screws."

Link (found with above text) to Video (http://www.daboyz.org/honda/)

got traction
01-10-2005, 02:39 AM
http://www.big-boys.com/articles/hondaad.html

LatinEM2
01-10-2005, 02:41 AM
Repost!! good ad thoug....

c_diddy
01-10-2005, 03:01 AM
old too...

nd4sped
01-10-2005, 03:11 AM
That is kick ass. i love it.

VTEC
01-15-2005, 05:38 AM
http://www.ebaumsworld.com/honda-ad.html

J32a2OwnsU
01-15-2005, 05:41 AM
Thats kind of impossible, how did the tires go uphill? But cool vid none the less.

VTEC
01-15-2005, 05:42 AM
i dont think it was ment to be real just cool

anfrey
01-15-2005, 05:45 AM
this IS real. this has been reposted a shitload of times. to make the wheels go "upward" they were counterweighted. this ad took 606 shots to get right. people were tiptoeing around the set, scared to mess things up

here's the ad from honda UK's website: http://www.honda.co.uk/newcars/300k.swf

J32a2OwnsU
01-15-2005, 05:46 AM
I figured as much. But according to Ebaums caption. It tried to make it APPEAR as though it was real.....

anfrey
01-15-2005, 05:47 AM
ebaum is a fucking moron.

J32a2OwnsU
01-15-2005, 05:56 AM
So it is real?

anfrey
01-15-2005, 06:01 AM
yes it IS real.... read up: http://www.opinion.telegraph.co.uk/news/main.jhtml?xml=/news/2003/04/13/nhonda13.xml&sSheet=/news/2003/04/13/ixhome.html

At one point three tyres, amazingly, roll uphill. They do so because inside they have been weighted with bolts and screws which have been positioned with fingertip care so that the slightest kiss of kinetic energy pushes them over, onward and, yes, upward. During the pre-shoot set-ups, film assistants had to tiptoe round the set so as not to disturb the feather-sensitive superstructure of the arranged metalwork. The slightest tremor of an ill-judged hand could have undone hours of work.

anfrey
01-15-2005, 06:12 AM
i just merged all the threads about this that i could find

J32a2OwnsU
01-15-2005, 06:12 AM
Like I said, Im no physics guru, and I just learned somthing new. Thanks Anf!

boricuacvc
01-15-2005, 04:19 PM
nice vid guys...

CrAzE191st
01-16-2005, 11:58 PM
umm the tires going uphill look weird to me and the second one keeps going up even after it hits the third one wats up wit that but other than that its hot

RainyDaze
01-18-2005, 12:41 AM
that one is awesome. I saw that one at Anf's house a few months ago though

anfrey
01-18-2005, 03:39 AM
reposted a gajillion times and the tires thing has been explained 11ty billion times as well. i will now merge the threads... this commercial was first posted nearly 2 years ago.

rehabb
02-07-2005, 09:04 PM
this is amazing.....if its real http://www.big-boys.com/articles/hondaad.html

slowsi
02-07-2005, 09:19 PM
except for the obvious gravity defying wheels that go up the ramp

hooked_on4
02-07-2005, 09:20 PM
um UBER-REPOST

rei
02-07-2005, 09:46 PM
haha.. accord wagon.. mmm..

korz
02-07-2005, 10:35 PM
omfg newb alert!!!!!!!!!!!!!!!!!!!!

u been in jail or some shit?

and yea just for the record those wheels were balanced to do that..

rehabb
02-07-2005, 10:36 PM
korz whats your problem man?

korz
02-07-2005, 10:45 PM
This commercial was made like 2 years ago and has been posted here TOO MANY times....you posted it as if it was new !?!

I dont see how people can be driving a Honda,posting on a Honda related forum + not have seen it before...

Know your Honda's... Know your Honda history... and yes just to inform you it IS real..

Koda
02-07-2005, 10:48 PM
LoL damn this has got to been reposted at least 20 times. if not way more

rehabb
02-07-2005, 10:56 PM
wow. there are some big assholes on this forum... i do something wrong and you make me look like an idiot. thanks. really really nice.

korz
02-07-2005, 10:57 PM
u said it

joe7987
02-07-2005, 11:01 PM
It is a repost... but the other members should nto have been such assholes to you. I'm sorry that you had to put up with this rehabb.

anfrey
02-07-2005, 11:05 PM
i'll merge this with the previous thread...


korz: BEHAVE.

korz
02-08-2005, 09:30 AM
cant see how anyone can still find this and think nobody else has seen it sorry

anfrey
02-08-2005, 06:24 PM
there's no need to be rude about it.