Doing a Honda survey for degree requirement. Help?

hondaniac

New Member
Hey guys,

So, I'm in the MBA program at Rotman School of Management, in a Branding class. We're doing a research project on the Honda brand for an assignment. Basically, we want to be able to look at responses from the general public and from enthusiasts about the associations they have with Honda and what they value in cars. Would be super helpful if we could get some responses from members here.

Keep in mind, this is the same survey that had to be sent to the general public, to whom Spoon is just cutlery. So, you're not gonna see any language in the questions that most people wouldn't have understood. Won't take any more than ten minutes and usually takes more like two.

Thanks to anyone that helps out!

http://rotman.az1.qualtrics.com/jfe/form/SV_3E0ZA5GOmJ2kwIZ
 

XpL0d3r

I had a Civic once.
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I'll keep this thread open, it doesn't appear to break site rules.

Also, I have taken the survey. =)
 


hondaniac

New Member
Btw we have a few participants from the forum so far, thanks everyone! I'll share the aggregate results when the survey is closed, so you know how it all ended!
 




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