Quite wrong actually. 2015 fiesta sales 64,458. Focus 202,478. USA sales. F-series 780,354. Thats 3 TIMES as many pickups. Fiesta price range is 14.5-21k. Focus is 17-29k. But the 29k is the electric, next highest was like 26k. F150 26-52k. F-250 and 350 is 31-55k, f-450 STARTS at 51k and goes to 70k. All prices come from edmunds. So the BASE price of an f-150 is the same as a high end focus. I believe 30% of diesel trucks sell at the highest trim level and buyers want higher trim levels. I couldn't find that article back though. When people buy expensive vehicles they take them back to the dealer and they complain about every rattle. Owners of cheap cars dont. And yes, owner feedback is good, but quite often owners dont even know what they have or whats normal and not normal. A lot of people who bought dual clutch automatics didnt know that they were simply automated manuals and complained about how the ride was jerkier than a nice regular torque converter.