They're using a flex pipe... Probably not a big deal but who knows, maybe a 2% gain rather than a 1.7% with a smooth pipe.
A 1.7% gain does not sound like a lot, but if you're racing it can mean everything. I ran at a National Tour event the other weekend and saw someone win their class by .002seconds. That's unbelievably close, and I've seen people win by .001sec. So that close of a gap in time could easily be the difference between a cold air intake or a short ram or stock. It's why people do some crazy things for 1-3 extra whp. Those guys you see at a drag strip with the headlight gone and w/e, hopefully really racing and not doing bs test & tune stuff, are probably don't that to squeeze out every bit of time on the clock.
For a street application, no, you won't see a difference and it doesn't matter. Just enjoy it because it makes your car a tiny bit louder lol.
And they didn't really bust a myth. The disproved a claim of a 20% gain which companies use as a marketing technique. They actually proved that a cold air intake does give you a gain. Albeit small, but a gain nonetheless.